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Unified Under One Brand
Our five companies – Lant Insurance, Wayfarer Insurance, Competition Insurance, Gary Steeves Insurance, and EPA Ultimate Concepts –have been protecting Canadians’ passions for over 100 years collectively. Wayfarer Insurance Group will be our new brand under which we’ll communicate and deliver our lifestyle insurance products and services going forward. Our transition to one brand will allow us to combine our strengths deliver on our purpose – to make insurance simpler. Welcome to our next chapter.


Together, we’ve got you covered
We’re constantly looking for ways to improve and do business more efficiently so we can deliver the most value to you, our loyal customers. Our goal is to make your insurance experience with us better and simpler, and by operating as one singular brokerage across Canada, we can now service you more efficiently. This is just one of many steps we’re taking to make sure your experience with us is as easy and straightforward as possible.


New brand, renewed commitment
Backed by the strength of Wayfarer Insurance Group, your local brokerage will continue to provide the same great service, passion, and commitment to helping you protect what matters most, delivered by the same knowledgeable brokers you’ve come to know and love over the years.
Specialized claims service will continue to be provided as it always has been – delivered by the experts who share your passion and know your hobby best. We are very proud of our claims service’s customer net promoter score, which is currently at a new high of 89.5!
What’s changing?
Everything from our correspondence to office signage has changed over to our Wayfarer Insurance Group branding. Keep an eye out for our Wayfarer Insurance Group brand in your community this season!
As part of our mission to seamlessly deliver the insurance solutions you need, we’re extremely proud of our brand new website which brings together our family of insurance offerings under one digital roof.

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