Stouffville, ON, October 3, 2018. . . The specialty lifestyle insurance operations of Lant Insurance, Wayfarer Insurance, Competition Insurance, Gary Steeves Insurance, and EPA Ultimate Concepts will be coming together under a single brand – Wayfarer Insurance Group – to deliver an improved customer experience, strengthening their overall proposition and further solidifying their place as the leading lifestyle insurance brokerage in Canada.
While continuing to focus on the niche lifestyle products, the five distinct brands will begin operating as Wayfarer Insurance Group in the marketplace and expand their product offerings to their customers. The newly developed brand celebrates the legacy of these great brokerages, whose histories span over four decades.
“Today marks an exciting beginning of a new chapter for our organization,” said Debora Hendrickson, Chief Executive Officer. “Our customers are passionate about their collector cars and their RV excursions and we get that. As the go-to lifestyle insurance brokerage in Canada, bringing our operations together under one brand will allow us to seamlessly deliver on our promise to provide the unique insurance solutions that our customers want and need to protect what’s important to them.”
Wayfarer Insurance Group will become the new brand under which their organization will deliver and communicate their products and services across all lines of business from coast to coast. Work has already begun on creating a new website, which will bring together their family of insurance offerings under one digital roof.
“Operating as one brand across Canada positions us well for future growth and success,” said Shawn O'Neill, Vice President, Operations. “Our focus has always been on providing a great customer experience and these changes unify our voice as a larger team and expand the product and service offering tailored to our niche lifestyle clients.”
With over 100 years of serving customers and communities collectively, they will build on this rich history and continue to provide great service, delivered by the same knowledgeable brokers customers have come to know and love over the years. When a claim happens, that’s the real moment of truth. They understand that collector cars and RVs require specific expertise, and they deliver that through their team of specialized claims service professionals.
“Our employees are key to our future success. The relationships they've built with our customers over the years is unparalleled,” said Hendrickson. “Under the new Wayfarer Insurance Group brand, we’ll make it easier for them to do what they do best in delivering for our customers.”
About Wayfarer Insurance Group
Founded in 2005, Wayfarer Insurance Group brought together a rich history of brands that have inspired trust in Canadians from coast to coast. United under the new Wayfarer Insurance Group brand, we're the go-to lifestyle insurance brokerage specializing in collector car, RV, and prize insurance across Canada. Our 80,000+ customers have trusted us to protect their passion and deliver on the promises we have made when they need us most.
Fabian Aird, Director of Marketing